SEO content that drives
organic growth for
SaaS startups.
We build keyword-driven content systems that bring consistent organic traffic, qualified leads, and real authority — not just blog posts that disappear into the void.
No pitch decks. Just an honest conversation about your content.
We look at your content,
find the gaps, and tell you
exactly what to fix first.
- Quick audit of your current content & SEO setup
- Identify your highest-value keyword opportunities
- Understand your ICP and organic growth goals
- Recommend the right package — or say we're not a fit
30 minutes · No commitment · Honest advice
Most SaaS blogs
don't grow traffic.
Here's why.
The issue isn't that you haven't published enough. Content without a strategy is just noise — random articles, no keyword targeting, no consistency, nothing compounds over time.
We come in as your SEO content partner and build the system that actually works. Strategy first, then structured execution, month after month.
We draw from a network of 4,800+ vetted SaaS and B2B writers — which means your content is written by someone who actually understands your category, not a generalist with a prompt.
A content system.
Not just articles.
Every engagement starts with strategy. We map topical authority, identify high-value keywords, and build content structured to rank on Google and get cited by AI — what the industry now calls GEO (generative engine optimisation).
Keyword & Content Strategy
Full keyword research, topical clustering, competitor gap analysis, and a content calendar built around your ICP and the searches that actually convert.
SEO + GEO-Optimised Content
Human-written articles and pillar pages — structured for search engines and formatted so AI tools like ChatGPT and Perplexity can parse, summarise, and cite you. Built into every piece.
Internal Linking & Architecture
Content hubs and internal linking structures that signal topical expertise to Google. We build the scaffolding that makes rankings stick and compound over time.
SEO gets you found
on Google. GEO gets
you cited by AI.
When your buyer asks ChatGPT or Perplexity a question in your category — does your product come up? Right now, it probably doesn't. Not because you're not good. Because your content isn't built to be cited.
GEO — generative engine optimisation — is the practice of structuring content so AI tools can extract, summarise, and reference it. Clear claims, clean heading hierarchy, entity clarity, authoritative sources. Standard in everything we write.
Internal tracking across 40+ client sites, Jan–Jun 2025. Citation frequency measured via manual AI query sampling.
Pick your growth speed.
All plans include keyword strategy, SEO + GEO-optimised content, and revision rounds. Month-to-month. No contracts. No lock-in.
- ✓4 SEO articles/month
- ✓Keyword research & targeting
- ✓Website technical SEO audit
- ✓SEO + GEO optimisation
- ✓1-month content strategy roadmap
- ✓On-page structure & formatting
- ✓2 revision rounds per article
- ✓Monthly progress report
- ✓10 SEO articles/month
- ✓Full keyword & topic cluster strategy
- ✓Internal linking plan
- ✓Content calendar — 2 months ahead
- ✓SEO + GEO optimisation on every piece
- ✓Bi-weekly strategy check-in
- ✓2 revision rounds per article
Founder LinkedIn Content — 8 posts/month. Build personal authority alongside your content engine.
- ✓20 SEO articles/month
- ✓Full topic cluster & pillar architecture
- ✓Competitor content gap analysis
- ✓Managed content calendar
- ✓Dedicated content strategist
- ✓Weekly strategy calls
- ✓Slack channel access
Founder LinkedIn Growth — 12 posts + daily engagement management, positioning & thought leadership.
Need something custom?
Specific volume, a one-off strategy sprint, or a scope that doesn't fit neatly above — book a call and we'll figure out what makes sense for your stage and budget.
We respond within 24 hours
We don't just write
for SaaS. We run
the network.
Startup Writer is also home to the largest curated job board for freelance SaaS and B2B writers — 4,800+ subscribers, updated twice a week. When you hire us, you're not getting a generic agency. You're getting the best writers from that network, briefed by a dedicated strategist, managed end to end.
That means your content is written by someone who actually knows what ARR means, understands PLG vs SLG, and can write about your product without a 10-page onboarding doc.
See Our Writer Community →"They write like they actually understand our product. Because they do — they came from our exact community."
Augustus — ShareScoops Founder
Built for SaaS founders
serious about organic
growth.
We work best with early-stage and growth-stage SaaS teams who understand content is a long game — and are ready to play it properly.
Book a Call →Not a fit for content mills, one-off requests with no strategy, or teams looking for the cheapest option. We're a growth partner, not a writing service.
From strategy to
published in two weeks.
Discovery Call
30 minutes. We learn your product, ICP, goals, and what content you already have. No prep needed.
Keyword & Content Strategy
We map keyword opportunities, build your topic clusters, and deliver your first content calendar.
Content Creation
Specialist SaaS writers produce SEO + GEO-optimised articles briefed by your strategist.
Review & Compound
You approve, we deliver. Rankings build over time. Each month compounds on the last.
Your competitors are
building authority
right now.
The best time to start a content engine was 12 months ago. Book a call — we'll audit your current content, find the gaps, and tell you exactly what we'd do first. No pitch. Just honest advice from people who live in this space.
Book a Free Call
30 minutes · No commitment · We'll be straight with you
- Quick audit of your content & SEO setup
- Identify your highest-value keyword opportunities
- Recommend the right approach for your stage
- Tell you honestly if we're not the right fit
We respond within 24 hours.